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Download E-books Zukunft der Marktforschung: Entwicklungschancen in Zeiten von Social Media und Big Data (German Edition) PDF

By Bernhard Keller, Hans-Werner Klein, Stefan Tuschl

Welche Rolle wird die Marktforschung künftig für Unternehmen noch spielen? Muss die Marktforschungsbranche ihren Stellenwert zwischen vast information, Social Media, kurzlebigen Data-Hypes und realem Geschäft immer neu definieren? Sind „Data-Experten“ die Marktforscher der Zukunft? Wie wird „klassische Marktforschung“ in zehn Jahren aussehen? Renommierte Experten aus Marktforschungsinstituten, advertising- und Kommunikationsagenturen, Wissenschaftseinrichtungen und der Unternehmenspraxis zeigen auf, used to be die Branche künftig beachten muss, um weiterhin erfolgreich zu sein: von der Nachwuchsausbildung über die Entwicklung neuer Methodiken bis hin zur Nutzung von hoch dynamischen Forschungsfeldern. Ein praxisorientierter, fundierter und unverzichtbarer Wegweiser für Marktforscher, Lehrende, Studierende, Marketingspezialisten, Vertriebler, CRM-Anwender und Datenschutzverantwortliche.

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