Download E-books Wine Queens: Understanding the Role of Women in Wine Marketing (SpringerBriefs in Business) PDF

This e-book explores a pretty designated wine advertising and marketing subject by means of analyzing the position and historical functionality of Wine Queens and Wine Kings. the writer charts the heritage of Wine Queens in Europe, the Americas and Asia, whereas additionally targeting circumstances from Slovenia. the adaptation among Wine Queens and wonder Queens is additionally described in mild of promoting techniques utilized in the wine industry. The ebook concludes with a considerate bankruptcy at the function of objectification of girls in revenue seeking.

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