By Don Sexton, Donald J. Trump
Trump collage advertising one zero one combines the largest identify in company with the 40-year instructing event of 1 of the main famous advertising thinkers in academia. with out an MBA in advertising, how can today’s marketers and company proprietors remain on best of what’s occurring in advertising? How can they locate the easiest new principles and keep away from these strategies that don’t paintings or simply bring about hassle?
Trump college advertising and marketing a hundred and one offers the entire fundamentals of a advertising and marketing MBA. every one bankruptcy makes a speciality of one key advertising and marketing inspiration and explores it in a simple, non-academic demeanour with routines and examples that exhibit the belief in motion. yet greater than easy guideline, Sexton additionally comprises his personal methodologies for making important advertising decisions–the comparable methodologies significant organisations pay top-dollar to have him educate their employees.
Don Sexton is Professor of commercial at Columbia college and precept of The Arrow team, Ltd.®, a advertising and marketing consulting and coaching enterprise whose consumers have integrated GE, Citigroup, IBM, and Pfizer, between many others. He has taught at Columbia for greater than 35 years, is a recipient of the enterprise School’s exotic instructing Award, and has written a number of articles on advertising and branding matters. he's usually quoted in favourite media akin to The big apple Times, Business Week, and Beijing’s China monetary Daily.
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