By Lisa Witter
Witter and Chen reject the slim ""pink"" method of gender advertising and marketing, displaying readers tips on how to leverage the truth that approximately all matters are women's concerns. Drawing on their services as specialists in public curiosity communications, they clarify the occasionally counter-intuitive nuances required while accomplishing gendered advertising and comprise real-life case reviews of company and public area advertising and marketing campaigns that effectively broadened their allure in order that they attached strongly with ladies in addition to men.
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