Brand specialist, well known speaker, and Fortune 500 consultant Duane Knapp provides The BrandPromise®, his mystery formulation for changing into a real model. Making the proper promise, conserving it, and pleasurable your BrandPromise dedication will rework your enterprise or association right into a “one-of-a-kind” model that buyers, staff, and shareholders will belief and aid for years to come.
“A brand's promise is the hot forex for success,” says Knapp, who teaches from own event, having equipped or suggested hundreds and hundreds of profitable manufacturers around the globe. Duane Knapp's Promise philosophy has been hugely acclaimed and largely referenced and quoted in hundreds and hundreds of guides and books.
Brand good fortune rests on 3 ideas:
1) offer a special event with services or products that increase your customer's lives
2) encourage worker partnership, ardour, and support
3) Create a belief of remarkable worth and specified merits and carry in your promise.
Genuine manufacturers make a promise and continue it. This promise starts off with a special attitude than company as ordinary. it is not near to doing an outstanding job-it's approximately optimizing the emotional and useful advantages from a customer's perspective.
The BrandPromise applies to each kind of association, from institutions, philanthropic firms (charities and non-profits), and private manufacturers (celebrities, athletes and executives), to specialist provider corporations (doctors), marketers, small companies, and member-centric companies (credit unions and co-ops). Knapp presents insights from a variety of executives and leaders with in-depth analyses of many actual manufacturers, together with Ketel One, Costco, the Make-A-Wish starting place, vacation spot advertising organization overseas, secure credits Union, Annika Sorenstam, Callison structure, RK Dixon, Bartell resorts, and Tourism Vancouver.
The BrandPromise publication unearths the secrets and techniques that each one varieties of companies together with institutions, philanthropic businesses (charities and non-profits), and private manufacturers (celebrities, athletes and executives), to expert provider corporations, equivalent to medical professionals, marketers, small companies, and member-centric companies corresponding to credits unions and co-ops.
The BrandPromise additionally explains how celebrities can make the most of the secrets and techniques of BrandScience to augment their photograph and perceptions and lines a model Profile on Annika Sorenstam.
According to Knapp, “Annika’s process is an ideal advisor for any person or big name that's attracted to optimizing their success.
“Great stars could be born, yet it’s the stars that embody the rules of BrandScience that get pleasure from long-term model success.”
The BrandPromise gains insights from different celebrities together with Oprah, Greg Norman, and Rachael Ray.
Read Online or Download The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success PDF
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