Marketing

Download E-books The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success PDF

Brand specialist, well known speaker, and Fortune 500 consultant Duane Knapp provides The BrandPromise®, his mystery formulation for changing into a real model. Making the proper promise, conserving it, and pleasurable your BrandPromise dedication will rework your enterprise or association right into a “one-of-a-kind” model that buyers, staff, and shareholders will belief and aid for years to come.

“A brand's promise is the hot forex for success,” says Knapp, who teaches from own event, having equipped or suggested hundreds and hundreds of profitable manufacturers around the globe. Duane Knapp's Promise philosophy has been hugely acclaimed and largely referenced and quoted in hundreds and hundreds of guides and books.

Brand good fortune rests on 3 ideas:

1) offer a special event with services or products that increase your customer's lives

2) encourage worker partnership, ardour, and support

3) Create a belief of remarkable worth and specified merits and carry in your promise.

Genuine manufacturers make a promise and continue it. This promise starts off with a special attitude than company as ordinary. it is not near to doing an outstanding job-it's approximately optimizing the emotional and useful advantages from a customer's perspective.

The BrandPromise applies to each kind of association, from institutions, philanthropic firms (charities and non-profits), and private manufacturers (celebrities, athletes and executives), to specialist provider corporations (doctors), marketers, small companies, and member-centric companies (credit unions and co-ops). Knapp presents insights from a variety of executives and leaders with in-depth analyses of many actual manufacturers, together with Ketel One, Costco, the Make-A-Wish starting place, vacation spot advertising organization overseas, secure credits Union, Annika Sorenstam, Callison structure, RK Dixon, Bartell resorts, and Tourism Vancouver.

The BrandPromise publication unearths the secrets and techniques that each one varieties of companies together with institutions, philanthropic businesses (charities and non-profits), and private manufacturers (celebrities, athletes and executives), to expert provider corporations, equivalent to medical professionals, marketers, small companies, and member-centric companies corresponding to credits unions and co-ops.

The BrandPromise additionally explains how celebrities can make the most of the secrets and techniques of BrandScience to augment their photograph and perceptions and lines a model Profile on Annika Sorenstam.

According to Knapp, “Annika’s process is an ideal advisor for any person or big name that's attracted to optimizing their success.

“Great stars could be born, yet it’s the stars that embody the rules of BrandScience that get pleasure from long-term model success.”

The BrandPromise gains insights from different celebrities together with Oprah, Greg Norman, and Rachael Ray.

Show description

Read Online or Download The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success PDF

Similar Marketing books

Managing Brand Equity

In a desirable and insightful exam of the phenomenon of name fairness, Aaker offers a transparent and well-defined constitution of the connection among a model and its image and slogan, in addition to all the 5 underlying resources, so one can make clear for managers precisely how model fairness does give a contribution price.

Powers of Persuasion: The Inside Story of British Advertising

Through the moment half the twentieth century advertisements in Britain led the realm. In these years ads boosted financial development and peoples' affluence. It reached its height as a percentage of the Gross nationwide Product and more and more got here to the touch upon virtually each point of each individual's lifestyles.

Supply Chain Management: An Introduction to Logistics

A wide common creation to all crucial facets of logistics and provide chain administration, set in the wider company context. The e-book makes use of well-developed pedagogy and various case reviews, guiding the reader in the course of the topic by way of keeping a robust specialize in the appliance of idea and sensible events.

Managing and Marketing Radical Innovations: Marketing New Technology (Routledge Studies in Innovation, Organization and Technology)

This e-book responds to a transforming into call for within the educational group for a spotlight on customer-related proactive behaviour within the learn of radical innovation improvement, combining a radical theoretical dialogue with distinct overseas case stories contemplating the position of this proactivity in 5 companies engaged within the approach.

Extra info for The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

Show sample text content

Rated 4.10 of 5 – based on 48 votes