Download E-books Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests PDF

By Mal Warwick

Fundraising specialists understand that winning junk mail calls for a continuous look for advancements in replica, package deal codecs, and lists via trial-and-error checking out. there's no doubt that testing-when performed correctly-can increase more cash in your association. In trying out, checking out, 1,2,3 junk mail and fundraising professional Mal Warwick indicates how the cumulative worth of considerate, systematic trying out may help your company achieve its unsolicited mail fundraising targets. This reader-friendly advisor will take you thru each one part of the medical strategy of researching your organization's excellent mix of junk mail provide, package deal, and postage. Like Warwick's different, largely quoted books on fundraising, checking out, checking out, 1,2,3 is predicated on an abundance of real-world examples drawn from his greater than 20 years of expertise in unsolicited mail. learn a Charity Channel evaluate:

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