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By Gene F. Jankowski

Lately, the media has been awash in exuberant stories of the coming of the knowledge superhighway, while tv will explode with interesting probabilities, providing a few 500 channels in addition to a wedding of television and desktop that might supply, on command, entry to the most recent videos, magazines, newspapers, books, activities occasions, inventory trade figures, your checking account, and masses, even more. And the key television networks, pundits upload, should be doomed to extinction by way of this revolution in cable, desktops, and fiber optics. yet in Television this present day and Tomorrow, Gene Jankowski--former President and Chairman of the CBS Broadcast Group--and David Fuchs--also a former best govt at CBS--tell a unique tale. They are expecting a bumpy highway forward for the data superhighway, and the key networks, they are saying, are abundantly fit and may stay so good into the subsequent century.
the knowledge superhighway, Jankowski and Fuchs admit, will dramatically bring up the distribution channels, however it can have little effect at the quantity of programming created--and this can spell catastrophe. The authors express how the networks begun so that it will supply courses to neighborhood stations (who couldn't come up with the money for to supply their own), who in flip supplied the distribution that gave networks entry to mass audiences and finally huge ads money. They then supply us an within examine tv production--showing us, for example, a veteran scriptwriter placing jointly a breakfast desk scene for "Cloud Nine"--to underscore how a lot attempt is going into generating simply mins of primetime programming. They display that the current 20 channels require a few 20,000 hours of programming every year, that is greater than all of the Broadway performs produced during this century, and so they finish that with no dramatic bring up in programming (which will not take place if simply as a result of the very finite offer of talent), the superhighway may be jammed bumper-to-bumper with reruns, previous video clips, and cheap programming aimed toward tightly concentrated audiences ("narrowcasting" in place of "broadcasting"). this is often not often the bonanza the pundits have promised. The authors indicate that the media blitz concerning the new know-how has infrequently serious about programming, or on investment, or on what wishes those 500 channels will fill. the most important networks, nevertheless, will stay the one technique of attaining the complete kingdom, and the one channels that provide a whole time table of present, dwell, and unique courses, for free. And hence they're going to proceed to draw many of the viewers of television audience. the genuine loser within the cable revolution, the authors contend, is PBS, whose position instead to community television has been usurped through cable stations similar to the invention Channel and Nickelodeon.
it is a brass tacks examine tv with a watch at the final analysis through males who boast over sixty years of expertise within the medium. as a way to comprehend tv in the USA, the place it got here from and the place it really is going, it is important to learn this book.

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