By Kathryn Cramer Brownell
Traditional knowledge holds that John F. Kennedy was once the 1st star president, in no small half as a result of his innate tv savvy. yet, as Kathryn Brownell exhibits, Kennedy capitalized on a convention and magnificence rooted in California politics and the Hollywood studio approach. because the Twenties, politicians showmen have constructed relationships and outfitted firms, institutionalizing Hollywood types, buildings, and personalities within the American political method. Brownell explores how similarities constructed among the operation of a studio, making plans a winning electoral crusade, and eventually working an management. utilizing their enterprise and public kinfolk information, figures comparable to Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and participants of the Rat Pack made Hollywood connections an asset in a political international being speedy reworked through the media. Brownell takes readers at the back of the digital camera to discover the negotiations and relationships that constructed among key Hollywood insiders and presidential applicants from Dwight Eisenhower to invoice Clinton, reading how leisure changed celebration spectacle as a method to elevate cash, win votes, and safe good fortune for all these concerned. She demonstrates how Hollywood contributed to the increase of mass-mediated politics, making the 20 th century not only the age of the political advisor, but additionally the age of showbiz politics.
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