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Download E-books Selling Shakespeare to Hollywood: The Marketing of Filmed Shakespeare Adaptations from 1989 into the New Millennium PDF

By Emma French

Breaking from conventional evaluations of Shakespeare movies in accordance with both the aesthetics of the movies or on a comparability among the movie and resource textual content, this new research of contemporary Shakespeare videos seeks to provide an explanation for what makes such motion pictures advertisement successes. Focusing relatively on 3 sub-genres—the youngster Shakespeare movie, the hybrid Shakespeare movie, and the “faithful” adaptation—the writer argues that the industrial good fortune of the most well-liked motion pictures stems from blurring the road among the “traditional Shakespeare” and a extra glossy interpretation of the texts.

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