Marketing

Download E-books Primer of Public Relations Research, Second Edition PDF

This sensible, entire paintings is broadly considered as the traditional path textual content and practitioner reference on public kin examine. Don W. Stacks explains the major function of study in all elements of up to date PR perform, from making plans a software or crusade to creating strategic alterations and measuring results. step by step directions and instruments are supplied for utilizing quite a lot of qualitative and quantitative how you can accomplish crucial learn pursuits. The booklet sincerely explains technical elements of knowledge assortment and research for readers new to dimension and statistics. each bankruptcy gains evaluate questions and an in depth perform challenge. A attempt financial institution, steered readings, case stories, and PowerPoint slides can be found to teachers utilizing the publication of their classes; see the preface for details.

Show description

Read or Download Primer of Public Relations Research, Second Edition PDF

Best Marketing books

Managing Brand Equity

In a desirable and insightful exam of the phenomenon of brand name fairness, Aaker presents a transparent and well-defined constitution of the connection among a model and its image and slogan, in addition to all the 5 underlying resources, so as to make clear for managers precisely how model fairness does give a contribution price.

The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

Model specialist, well known speaker, and Fortune 500 consultant Duane Knapp provides The BrandPromise®, his mystery formulation for turning into a real model. Making definitely the right promise, holding it, and gratifying your BrandPromise dedication will rework what you are promoting or association right into a “one-of-a-kind” model that consumers, staff, and shareholders will belief and aid for years yet to come.

Powers of Persuasion: The Inside Story of British Advertising

Throughout the moment half the 20 th century ads in Britain led the realm. In these years ads boosted financial progress and peoples' affluence. It reached its height as a percentage of the Gross nationwide Product and more and more got here to the touch upon virtually each element of each individual's existence.

Supply Chain Management: An Introduction to Logistics

A vast common creation to all crucial features of logistics and provide chain administration, set in the wider company context. The e-book makes use of well-developed pedagogy and diverse case stories, guiding the reader throughout the topic by way of keeping a powerful specialize in the applying of concept and useful events.

Additional resources for Primer of Public Relations Research, Second Edition

Show sample text content

Rated 4.54 of 5 – based on 30 votes