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Download E-books Preispolitik: Ein einführendes Lehr- und Übungsbuch (Springer-Lehrbuch) (German Edition) PDF

By Rainer Olbrich, Dirk Battenfeld

Das Buch führt in komprimierter und verständlicher shape in die wichtigsten Bereiche der Preispolitik ein. Es vermittelt durch einen ausgewogenen Kompromiss zwischen wissenschaftlicher Präzision und Einfachheit des mathematischen Formalismus ein besonders klares Grundverständnis für die Preispolitik. Dargestellt werden insbesondere die statische, dynamische und verhaltensorientierte Preistheorie, Preisdifferenzierung und Preissysteme, vertikales Preismanagement, corporation der Entscheidungsfindung in der Preispolitik.

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