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Download E-books Multi-Channel-Marketing: Grundlagen - Instrumente - Prozesse (German Edition) PDF

By Bernd W. Wirtz

Dieses Lehrbuch gibt einen umfassenden und systematischen Überblick über die Grundlagen sowie das administration von Multi-Channel-Marketing: Strategisches und Operatives Multi-Channel-Marketing, Koordination des Multi-Channel-Marketings sowie Kosten- und Wirtschaftlichkeitsanalyse.

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