Kotler/Keller is the ultimate within the advertising administration self-discipline since it keeps to mirror the most recent adjustments in advertising conception and practice.
Topics coated comprise model fairness, consumer price research, database advertising, e-commerce, worth networks, hybrid channels, provide chain administration, segmentation, concentrating on, positioning, and built-in advertising and marketing communications.
For advertising and marketing pros who position specified emphasis to creativity and mind's eye in advertising and marketing management.
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