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By Ulrich Vossebein

Erkl?rungsans?tze f?r das Konsumentenverhalten Situationsanalyse und Prognose Elemente einer Marketingstrategie Instrumente des Marketingmix Marketing-Controlling

Dozenten und Studierende der Wirtschaftswissenschaften und des Wirtschaftsingenieurwesens an Universit?ten, Fachhochschulen und Akademien Praktiker auf der Suche nach einem fundierten theoretischen Hintergrund f?r ihre Marketingentscheidungen

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