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Download E-books Marketing Grundlagen Fur Studium Und Praxis (German Edition) PDF

By Manfred Bruhn

Dieses Lehrbuch vermittelt die gesamten Grundlagen des advertising und nimmt dabei konsequent Bezug auf die Praxis. Die anwendungsorientierte Darstellung versetzt den Leser in die Lage, Marketingprobleme zu analysieren und eigenständig Problemlösungen zu erarbeiten. In der eleven. Auflage wurden neue Entwicklungen, wie z.B. Social Media Kommunikation, integriert. Das Kapitel advertising and marketing Controlling wurde vollständig überarbeitet.

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