Download E-books Marketing für virtuelle Märkte: Strategien und Instrumente (German Edition) PDF

Lars Tutt untersucht sowohl Aspekte des strategischen advertising als auch die klassischen Marketing-Instrumentalbereiche Produkt-, Preis-, Distributions- und Kommunikationspolitik vor dem Hintergrund virtueller Märkte.

Show description

Read Online or Download Marketing für virtuelle Märkte: Strategien und Instrumente (German Edition) PDF

Similar Marketing books

Managing Brand Equity

In a desirable and insightful exam of the phenomenon of name fairness, Aaker offers a transparent and well-defined constitution of the connection among a model and its image and slogan, in addition to all the 5 underlying resources, so that it will make clear for managers precisely how model fairness does give a contribution price.

The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

Model specialist, well known speaker, and Fortune 500 consultant Duane Knapp offers The BrandPromise®, his mystery formulation for changing into a real model. Making the correct promise, maintaining it, and pleasing your BrandPromise dedication will remodel your online business or association right into a “one-of-a-kind” model that consumers, staff, and shareholders will belief and help for years yet to come.

Powers of Persuasion: The Inside Story of British Advertising

Throughout the moment half the 20 th century ads in Britain led the realm. In these years advertisements boosted monetary development and peoples' affluence. It reached its height as a percentage of the Gross nationwide Product and more and more got here to the touch upon virtually each element of each individual's existence.

Supply Chain Management: An Introduction to Logistics

A huge common creation to all crucial points of logistics and provide chain administration, set in the wider enterprise context. The e-book makes use of well-developed pedagogy and various case experiences, guiding the reader during the topic by means of protecting a robust concentrate on the applying of concept and useful occasions.

Additional resources for Marketing für virtuelle Märkte: Strategien und Instrumente (German Edition)

Show sample text content

Rated 4.40 of 5 – based on 33 votes