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Download E-books Marketing für die Generation X: So erreichen Sie die 16- bis 29jährigen (German Edition) PDF

By Klaus Scherer, Visit Amazon's Irméla Mienert Page, search results, Learn about Author Central, Irméla Mienert,

Die sixteen- bis 29jährigen - die "Generation X" - sind kaufkräftig und konsumfreudig, jedoch sprunghaft in ihrem Kaufverhalten und selbst für Marktführer wenig berechenbar. Die beiden Experten für Jugendmarketing erläutern die wichtigsten Marketing-Strategien, mit denen Unternehmen die iteration X gezielt erreichen können. Mit konkreten Empfehlungen für Unternehmen, Organisationen und Werbeagenturen.

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