Download E-books Marketing en environnement islamique (French Edition) PDF


Les spécificités culturelles sont dorénavant prises en compte tant dans le management
international que dans les échanges commerciaux. l. a. faith est généralement
considérée comme un élément immuable de l’environnement culturel.
Elle oblige donc les entreprises à adapter leurs offres et leurs pratiques marketings
aux caractéristiques religieuses – surtout si elles sont marquées – du will pay avec
lequel elles travaillent. Pourtant, très peu d’ouvrages traitent des liens qui existent
entre le administration overseas et los angeles faith. En revanche, les liens entre la
religion et l’économie ont été souvent traités, depuis les travaux classiques de
Max Weber (1904/1930) jusqu’à ceux de Jacques Attali (2002). Toutefois, ces
ouvrages étudient le rapprochement entre l’économie et l. a. faith en général et
non le administration overseas.

Show description

Read or Download Marketing en environnement islamique (French Edition) PDF

Best Marketing books

Managing Brand Equity

In a desirable and insightful exam of the phenomenon of name fairness, Aaker presents a transparent and well-defined constitution of the connection among a model and its image and slogan, in addition to all of the 5 underlying resources, for you to make clear for managers precisely how model fairness does give a contribution worth.

The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

Model professional, renowned speaker, and Fortune 500 consultant Duane Knapp provides The BrandPromise®, his mystery formulation for changing into a real model. Making definitely the right promise, maintaining it, and pleasurable your BrandPromise dedication will remodel your corporation or association right into a “one-of-a-kind” model that consumers, staff, and shareholders will belief and aid for future years.

Powers of Persuasion: The Inside Story of British Advertising

In the course of the moment half the twentieth century ads in Britain led the realm. In these years ads boosted fiscal progress and peoples' affluence. It reached its height as a share of the Gross nationwide Product and more and more got here to the touch upon nearly each point of each individual's lifestyles.

Supply Chain Management: An Introduction to Logistics

A large common advent to all crucial facets of logistics and provide chain administration, set in the wider company context. The booklet makes use of well-developed pedagogy and various case reviews, guiding the reader throughout the topic via protecting a robust specialise in the applying of thought and useful occasions.

Extra info for Marketing en environnement islamique (French Edition)

Show sample text content

Rated 4.33 of 5 – based on 36 votes