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Download E-books Marketing en environnement islamique (French Edition) PDF

By NESTOROVIC Cedomir

Les spécificités culturelles sont dorénavant prises en compte tant dans le management
international que dans les échanges commerciaux. l. a. faith est généralement
considérée comme un élément immuable de l’environnement culturel.
Elle oblige donc les entreprises à adapter leurs offres et leurs pratiques marketings
aux caractéristiques religieuses – surtout si elles sont marquées – du will pay avec
lequel elles travaillent. Pourtant, très peu d’ouvrages traitent des liens qui existent
entre le administration overseas et los angeles faith. En revanche, les liens entre la
religion et l’économie ont été souvent traités, depuis les travaux classiques de
Max Weber (1904/1930) jusqu’à ceux de Jacques Attali (2002). Toutefois, ces
ouvrages étudient le rapprochement entre l’économie et l. a. faith en général et
non le administration overseas.

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