Download E-books Marketing Arbeitsbuch: Aufgaben - Fallstudien - Lösungen (German Edition) PDF

Das Arbeitsbuch gibt Studenten die Möglichkeit, sich aktiv mit Marketing-Fragestellungen auseinanderzusetzen. Zu jeder Aufgabe bzw. Fallstudie wird eine ausführliche Musterlösung geliefert. Das Arbeitsbuch ist damit ein ideales Lernbuch zur Prüfungsvorbereitung: Studenten können das eigene Marketingwissen praxisorientiert vertiefen und kontrollieren. Für die eleven. Auflage wurde das Buch an die Neuauflage des Marketing-Klassikers angepasst.

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