"You won't ever examine 'new principles' an analogous manner again." -H. Wayne Huizenga, founder and previous chairman and CEO of Blockbuster Inc.
"I could strongly recommend that each one sellers learn this publication sooner than they choose to release a brand new product, line extension or input a brand new line of business." -Mark R. Goldston, chairman and CEO, United on-line, Inc., together with NetZero, Juno, Classmates and MyPoints.com brands
David Minter and Michael Reid be aware of innovation. For greater than 25 years, they've got contributed to the expansion of such businesses as Blockbuster, Dole, Viacom, Sony and Einstein Bagels.
Lightning in a Bottle provides Minter and Reid's easy seven-step approach for developing rules that work-one that improves new-product good fortune premiums from the traditional one in 10 to at least one in or larger. Lightning in a Bottle additionally explains the pinnacle 10 purposes principles fail, plus the soiled secrets and techniques of the study global, such as:
--Why concentration teams do not paintings for brand spanking new products
--How industry segmentation is usually a sham
--Why brainstorming in now not powerful in developing nice new products
In the culture of Execution and sturdy to nice, Lightning in a Bottle is the recent must-have consultant for company leaders.
Read or Download Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work PDF
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