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By James R. Gregory

"Jim Gregory has lengthy been a pioneer in looking how one can quantify the go back on funding of company advertisements. His special approach to defining the connection among ads and company acceptance could be priceless to any corporation in making plans an efficient communications strategy." -- Richard Costello, supervisor, company advertising Communications normal electrical corporation "Advertising enterprises have to display the price in their paintings to consumers who're skeptical in regards to the strength of ads to construct manufacturers. Jim Gregory's paintings has helped shed mild and realizing in this dynamic method because it pertains to company advertising." -- O. Burtch Drake, President American organization of advertisements businesses "Leveraging the company Brand explains in dependent aspect marketing's impression at the company's resource of wealth--its reputation." -- Charles Fombrun, examine Professor of administration Stern tuition of commercial, big apple collage "Jim Gregory's publication might be super worthy to senior public kin executives charged with the accountability of nurturing and keeping their company's company brand." -- Robert D. Ferris, President, company & Investor family members Ruder Finn, Inc. "As businesses reposition themselves to do enterprise within the new century, this booklet will cross far in supporting administration comprehend there's a actual and measurable price to their company model communications." -- Paul H. Alvarez, former CEO Ketchum Communications, Inc. "Well-managed company manufacturers should still offer worth for divisional advertising and marketing efforts. utilizing the equipment defined during this e-book, Jim Gregory's company helped LIS examine the ROI of our division's advertising." -- Sanford C. Schulert, Director, advertising Communications Amoco chemical substances

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