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By Philippe Villemus

Qu'est-ce qu'un plan advertising ? remark l'intégrer dans le projet et les valeurs de l'entreprise ? remark faire un diagnostic de los angeles state of affairs ? remark fixer les objectifs et choisir los angeles stratégie ? remark agir sur le combine ? remark budgéter et présenter le plan advertising ? remark le mettre en oeuvre, le contrôler et le réviser ? remark concilier advertising, développement sturdy et admire de l'environnement naturel ? Cet ouvrage apporte avec limpidité et rigueur des réponses à toutes ces questions. II donne aux dirigeants les clés pour concevoir et exécuter un plan advertising qui permette de gagner plus de revenue, de chiffre d'affaires et de consumers. Les issues forts : Un auteur à l. a. fois théoricien et praticien, reconnu comme l'un des meilleurs specialists advertising d'Europe. Par sa clarté, ce livre s'annonce comme l. a. référence pour les opérationnels et les étudiants. Un pas à pas concret, truffé d'exemples, de tableaux, de synthèses et de schémas récapitulatifs.

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