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Download E-books Interaktionsqualität und Kundenintegrationsverhalten: Theoretische Konzeption und empirische Analyse (Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis) (German Edition) PDF

By Anja Geigenmüller

Die Fragestellung der Integration des Kunden in die betriebliche Leistungserstellung nimmt in der betriebswirtschaftlichen Forschung breiten Raum ein. Auf foundation einer umfangreichen theoretischen und empirischen examine untersucht Anja Geigenmüller, wie sich Kundenintegrationsverhalten manifestiert, welche Faktoren das obligatorische Integrationsverhalten von Kunden positiv beeinflussen und welche Konsequenzen sich daraus auf die Wahrnehmung eines Leistungsanbieters ergeben. Die Autorin entwickelt Implikationen für die Forschung sowie für das administration der Kundenintegration.

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