Download E-books High visibility: the making and marketing of professionals into celebrities PDF

By Irving J. Rein, Philip Kotler, Martin R. Stoller

This enlightening booklet describes and explains the recent that has developed to assist in achieving "visibility" in one's specialist lifestyles. scholars will study the selling strategies used to split the leaders from the followers.High Visibility unlocks the mysterious enigma of celebrityhood, with examples from all walks of existence, for a radical realizing of the subject material.

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