Exploring the ambiguous courting among fandom and purchaser tradition, this e-book presents a severe evaluation of lovers, fan cultures and fan stories in terms of the wider event and transformation financial system. lovers and Fan Cultures discusses key theoretical techniques pertaining to megastar, fandoms, culture, consumerism and advertising via quite a number examples in movie, go back and forth and tourism, soccer and song. With an emphasis on social media, and the way quite a few on-line systems are utilised via manufacturers, artists and fanatics, the authors discover how this sort of conversation frequently contributes to trivialising genuine expressions of cultural and social values and identities.
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