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Download E-books Europäisches Pharmamarketing: Ein Leitfaden für Manager der pharmazeutischen Industrie und Beteiligte des europäischen Gesundheitswesens (German Edition) PDF

"Europäisches Pharmamarketing" liefert eine fundierte Strukturanalyse der verschiedenen europäischen Regionen, beschreibt den established order in der Pharmaindustrie im Umgang mit lokalen Besonderheiten und schildert Best-Practice-Beispiele. Der Leser erfährt, wie er Marketingmix, Vertriebsaktivitäten, strategische Allianzen, Organisationsstruktur und Lobbying gezielt und erfolgreich für den geplanten Markteintritt einsetzen kann.

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Read or Download Europäisches Pharmamarketing: Ein Leitfaden für Manager der pharmazeutischen Industrie und Beteiligte des europäischen Gesundheitswesens (German Edition) PDF

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