Marketing

Download E-books Die Beurteilung von Dienstleistungen: Grundlage für ein erfolgreiches Marketing am Beispiel Freier Berufe (German Edition) PDF

Durch die Verknüpfung verschiedener theoretischer und praktischer Methoden entwickelt Martin Göbl ein quantitatives device, um die Qualität von Dienstleistungsanbietern zu erfassen, und zeigt am Beispiel niedergelassener Zahnärzte auf, wie die Ergebnisse des Dienstleistungsurteils zur Verbesserung von advertising und Qualitätsmanagement genutzt werden können.

Show description

Read Online or Download Die Beurteilung von Dienstleistungen: Grundlage für ein erfolgreiches Marketing am Beispiel Freier Berufe (German Edition) PDF

Best Marketing books

Managing Brand Equity

In a desirable and insightful exam of the phenomenon of brand name fairness, Aaker presents a transparent and well-defined constitution of the connection among a model and its image and slogan, in addition to all the 5 underlying resources, in order to make clear for managers precisely how model fairness does give a contribution worth.

The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success

Model professional, renowned speaker, and Fortune 500 consultant Duane Knapp offers The BrandPromise®, his mystery formulation for turning into a real model. Making the suitable promise, conserving it, and enjoyable your BrandPromise dedication will rework your online business or association right into a “one-of-a-kind” model that buyers, staff, and shareholders will belief and help for future years.

Powers of Persuasion: The Inside Story of British Advertising

Through the moment 1/2 the 20 th century ads in Britain led the area. In these years ads boosted financial development and peoples' affluence. It reached its top as a percentage of the Gross nationwide Product and more and more got here to the touch upon virtually each element of each individual's existence.

Supply Chain Management: An Introduction to Logistics

A extensive basic advent to all crucial elements of logistics and provide chain administration, set in the wider company context. The publication makes use of well-developed pedagogy and various case experiences, guiding the reader in the course of the topic by means of preserving a robust concentrate on the applying of thought and functional events.

Extra info for Die Beurteilung von Dienstleistungen: Grundlage für ein erfolgreiches Marketing am Beispiel Freier Berufe (German Edition)

Show sample text content

Rated 4.80 of 5 – based on 8 votes