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Download E-books Der Einfluss von Emotionen auf die Kundenzufriedenheit: Ansätze für ein erfolgreiches Consumer Relationship Marketing mit 18- bis 25-jährigen Bankkunden (Gabler Edition Wissenschaft) (German Edition) PDF

By Kai-Michael Griese

Kai-Michael Griese untersucht den Einfluss längerfristig vorhandener emotionaler Dispositionen einer individual auf die Kundenzufriedenheit. Diese wird anhand des Konfirmations-/Diskonfirmationsparadigma charakterisiert.

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Read or Download Der Einfluss von Emotionen auf die Kundenzufriedenheit: Ansätze für ein erfolgreiches Consumer Relationship Marketing mit 18- bis 25-jährigen Bankkunden (Gabler Edition Wissenschaft) (German Edition) PDF

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