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Download E-books Data Mining and Market Intelligence for Optimal Marketing Returns PDF

By Susan Chiu

The authors current a pragmatic and hugely informative standpoint at the parts which are an important to the good fortune of a campaign. not like books which are both too theoretical to be of functional use to practitioners, or too tender to function sturdy and measurable implementation directions, this e-book specializes in the mixing of validated quantitative recommendations into genuine lifestyles case reviews which are instantly suitable to advertising and marketing practitioners.

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