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Modern learn in E-Marketing brings the intrinsically inter-disciplinary paintings of e-marketing, through educational researchers from quite a few fields, to 1 outlet. This booklet fuels the cross-fertilization of principles and bigger dissemination of key examine suggestions. Contributions from fields as varied as advertising, administration, MIS, conversation, desktop technological know-how and finance provide publicity to state of the art principles with vast scope and overseas concentration.

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