Procuring (RED) products—from hole T-shirts to Apple—to struggle AIDS. ingesting a “Caring Cup” of espresso on the espresso Bean & Tea Leaf to help reasonable alternate. riding a Toyota Prius to struggle worldwide warming. All those average actions aspect to a vital function of up to date tradition: the commonest approach we perform social activism is by means of procuring whatever.
Roopali Mukherjee and Sarah Banet-Weiser have collected an exemplary staff of students to discover this new panorama via a sequence of case experiences of “commodity activism.” Drawing from tv, movie, purchaser activist campaigns, and cultures of big name and company patronage, the essays soak up examples comparable to the Dove “Real attractiveness” crusade, intercourse optimistic retail activism, ABC’s severe domestic Makeover, and Angelina Jolie as multinational famous person missionary.
Exploring the complexities embedded in modern political activism, Commodity Activism unearths the workings of strength and resistance in addition to citizenship and subjectivity within the neoliberal period. Refusing to easily place politics towards consumerism, this assortment teases out the relationships among fabric cultures and political subjectivities, arguing that activism may perhaps itself be becoming a branded commodity.
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