Download E-books Branding: Marketing 04.08 (Express Exec) PDF

By Steve Coomber

Speedy tune path to studying manufacturers and branding

Covers the most important components of branding, from constructing a robust model character and differentiation to model valuation and preserving your model

Examples and classes from a number of the world's so much winning companies, together with CocaCola, Intel, Toyota and Virgin, and concepts from the neatest thinkers, together with David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt

encompasses a thesaurus of key recommendations and a complete assets consultant

ExpressExec is a different company source of 1 hundred books. those books current the simplest present considering and span the full diversity of up to date company perform. every one e-book grants the main innovations in the back of the topic and the ideas to enforce the tips successfully, including classes from benchmark businesses and ideas from the world's smartest thinkers.

ExpressExec is organised into ten center topic components making it effortless to discover the knowledge you wish:

01 Innovation
02 company
03 process
04 advertising
05 Finance
06 Operations and expertise
07 firms
08 best
09 humans
10 lifestyles and paintings

ExpressExec is an ideal studying answer for those that have to grasp the newest company pondering and perform quick.

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