By Steve Coomber
Speedy tune path to studying manufacturers and branding
Covers the most important components of branding, from constructing a robust model character and differentiation to model valuation and preserving your model
Examples and classes from a number of the world's so much winning companies, together with CocaCola, Intel, Toyota and Virgin, and concepts from the neatest thinkers, together with David Aaker, Philip Kotler, John Quelch, Al Ries and Ted Levitt
encompasses a thesaurus of key recommendations and a complete assets consultant
ExpressExec is a different company source of 1 hundred books. those books current the simplest present considering and span the full diversity of up to date company perform. every one e-book grants the main innovations in the back of the topic and the ideas to enforce the tips successfully, including classes from benchmark businesses and ideas from the world's smartest thinkers.
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