Download E-books Brand Avatar: Translating Virtual World Branding into Real World Success PDF

Digital worlds comparable to moment existence, have thousands of clients around the world. digital international "residents" wield large deciding to buy strength, and use actual funds within the on-line economies. businesses as assorted as Adidas, Jean-Paul Gaultier, and MTV have plunged into those unchartered waters to provide their manufacturers a digital presence, utilizing different ideas.

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