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Download E-books A Poetics of Resistance: The Revolutionary Public Relations of the Zapatista Insurgency PDF

By Jeff Conant

Part literary feedback, half media research, and half advertising guide, A Poetics of Resistance presents a refreshingly new tackle the Zapatistas. whereas a lot has been written at the historical past of the Zapatista insurgency and at the communiqués of Subcomandante Marcos, little or no has been stated approximately Zapatismo: the ideologies, organizing methodologies, and communications recommendations of the circulate. The charm of the Zapatistas, and their survival, has as a lot to do with their ambitions as with the compelling and wildly powerful language and aesthetics they’ve used to express their imaginative and prescient. Weaving jointly diversified components of poetics and symbolism, Zapatismo has emerged as whatever fullyyt new: a resolutely radical public family crusade for human liberation.

The first “postmodern revolution” awarded itself to the realm via a posh and evolving net of propaganda, utilizing a variety of media: the colourful communiqués of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different well known cultural types. utilizing persuasive exposure, myths, and emblems, the Zapatistas either communicated their message and constructed a transparent aesthetic which can include many messages straight away and self-replicate on a world scale. Jeff Conant bargains an interesting and leading edge software for organizers and educators to appreciate how the Zapatistas' approach works, and to proceed constructing and refining their potent messages of participatory, bottom-up revolution.

Jeff Conant is a author and activist within the San Francisco Bay sector and the writer of A group consultant to Environmental Health.

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